 |
| Image courtesy https://chrisnwest.com, used by Etash Deb for representation only. |
THE EVOLUTION OF SOCIAL MEDIA: FROM SOCIALIZING TO MARKETING
Social media has come a long way since its early days as a place to chat with friends and to promote small-scale businesses. Now, it's evolved into a major marketing tool for businesses all around the world.
Back when social media started, sites like MySpace and Friendster were where you'd go to connect with friends and share updates about your life. But then, platforms like Facebook, Instagram, and Twitter came along and changed everything.
Nowadays, these platforms aren't just for chatting with friends; they're where businesses go to connect with customers. Take Instagram, for instance. It used to be all about sharing cool photos with your followers. But now, businesses use it to showcase their products and connect with potential buyers. Influencers, who have lots of followers, play a big role too. When they endorse a product, it reaches a huge audience.
Twitter is another example. It started as a place to post short messages, but now businesses use it to interact with customers, share news, and even provide customer service.
The key to social media marketing is engagement. Businesses need to create content that people want to like, share, and comment on. That's how they build a following and reach new customers.
But it's not just about posting ads. Businesses also need to engage with their followers. That means responding to comments, answering questions, and being a part of the conversation.
Overall, like all things in life, change is inevitable. Social media has evolved from something insignificant for mankind to a vital development tool. It has evolved from simple networking platforms into powerful marketing tools. It's changed how businesses connect with customers and has been going strong for a while. Thus with the growing development of the world, the ever-growing expansion of social media is also inevitable.
Etash Deb
IX-B
Gyanshree School
Image Reference-
https://chrisnwest.com/social-media-strategically-2023/
